The Sixth Annual Magical Kenya Travel Expo takes place October
The annual Magical Kenya Travel Expo is set to be held on the 12th to 14th October 2016 at the Kenyatta International Conference Centre (KICC). The event will bring together participants from over 35 countries. This year’s theme is “Tourism for all: Explore Endless Travel Possibilities,” inspired by the rising call to diversify Kenya’s tourism product and increase tourist numbers.
This year’s event will bring together more than 170 hosted buyers from Kenya’s key source markets in Europe, the Middle East, Asia, Americas and Africa.
The expo aims to provide a platform for participants to interact with the trade and consumers. On location, there will be over 100 local and regional exhibitors from different fields in the tourism and travel industry.
Normally, like in the previous travel expos, it’s expected this year’s event will start off with a trade symposium and a series of trade meetings, between Kenya’s travel trade players and international buyers, before the general public is allowed in.
The event comes right after the fourth Statehouse Summit on Tourism and Environment which showed government’s commitment towards fast tourism recovery.
Tourism is an economic pillar in vision 2030 and such an Expo comes in handy to raise Kenya’s profile, therefore increasing tourist numbers and raising tourism revenue.
According to an earlier press release by Magical Kenya Travel Expo (MKTE), “This year, KTB has partnered with the private sector in developing professional and exciting pre-tour itineraries that are 100% experiential and tailored towards the hosted buyers’ product of interest to ensure that get maximum conversion.”
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