Tag: Virtual Reality

 
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Google Street View to Heavily Impact Kenya’s Tourism Sector

Technology! A constant component that progressively weathers challenges of ecommerce evolution in every industry. Tourism is no exception and especially in Kenya, as stakeholders continually come up with innovative ideas and techniques meant to diversify tourism products. Google is the latest entry into boosting the sector, with the launch ofRead More

Technology Trends Shaping the Hospitality Sector

Technology is progressively becoming the backbone of the hospitality sector, and the impact is significantly being felt by hoteliers in their interactions with consumers. Below are some of the trends shaping the sector, as highlighted on the 2018 Jumia Travel Hospitality Report. Internet & Mobile penetration Mobile penetration in KenyaRead More

Importance of Innovation and Digitalization in Growing Tourism

Digital transformation has solemnly grasped the tourism industry, increasingly altering operations and customer relations in a sector that contributed 3.7% to Kenya’s GDP in 2017 and forecast to rise by 5.2% in 2018. The industry is experiencing a great deal of innovative disruption, with trends such as Virtual Reality (VR),Read More