Tag: reviews

 

Reviews And Seamless Shopping lead As Key Drivers In Online Purchase

Jumia Travel (Jumia Group) the leading online travel booking company today announced the analysis of the Q3 Customer Behavior and Online Trends, which reveals insights into customer shopping habits and forecasts predictions for hotel bookings in Kenya. The report indicates that while desktop bookings still take lead in the flightRead More

Online Reviews Key Driver in Customer Purchase Decision

Customers reviews are viewed as unbiased and truthful, therefore forming the initial stop-by for buyers. Traders across different spheres of the global economy confess to a love-hate relationship with online reviews, but according to Invesp, a marketing retail and analytics firm, 90% of consumers read online reviews before placing anRead More