Tag: pinterest

 

The Power Of Social Media In Kenya’s Travel Industry

Social media is the greatest marketing tool of modern times. Only in 2014, over 100 million Africans were using Facebook, 4.5 million of them were Kenyans. This number jumped to 120 million in 2015. In an era of mobile devices, we access Internet basically anytime and anywhere. It is notRead More

Six Steps to Capitalizing On Social Media as a Marketing Tool

Since  inception, social media has evolved from a platform traditionally used to catch up with family and friends to phenomenal sites that are shaping ways in which news is disseminated and assimilated, to fertile grounds for brands to reach out to the consumer in a more personalized and interactive manner.Read More