Tag: OTA

 

Importance of Innovation and Digitalization in Growing Tourism

Digital transformation has solemnly grasped the tourism industry, increasingly altering operations and customer relations in a sector that contributed 3.7% to Kenya’s GDP in 2017 and forecast to rise by 5.2% in 2018. The industry is experiencing a great deal of innovative disruption, with trends such as Virtual Reality (VR),Read More

Jumia Travel Expands to New Destinations in Africa & Across the World

Jumia Travel is further solidifying its global presence in the hotel, travel, and tourism ecosystem, unveiling new continental and international destinations. The company has registered an inventory of more than 30,000 hotels in Africa and over 300,000 worldwide; only four years since inception in 2013. These include new properties inRead More