Tag: Jumia Travel

 

Growth of African Tourism as Industry Remains Resilient

The festive season in Africa also marks the highest season in the tourism industry, as demand for getaway destinations in the continent surges. According to a Hospitality Report Africa – 2018/19, IATA’s most popular airline destinations in Africa in terms of traffic are South Africa, Egypt, Morocco, Algeria, Nigeria, Tunisia,Read More

Africa Receives Only 5% of the International Arrivals

Africa’s travel and tourism industry continues to record impressive growth over the years. In 2017, the continent hit a 63 million high in international tourist arrivals as compared to 58 M in 2016 (+ 9% vs 2016). The growth record is slightly above the global performance of a 7% riseRead More

Surge of the Digital Travel Consumer

The rise of the digital era has become fundamental in the travel and tourism industry. Digitalization is increasingly seen to empower travel consumers especially those seeking diversification and personalization for a remarkable experience. From the very initial stage of travel arrangements, the digital consumer seeks information key in deciding how,Read More

Increased Investment in Security Soaring Kenya’s Tourism

Kenya’s tourism industry is increasingly driving exports and providing foreign exchange, earning the country tourism expenditures of about 1.2 billion US Dollars in 2017. This represented a 20% increase from approximately 989 million US Dollars in 2016, according to a hospitality report by Jumia Travel. This improving sector performance isRead More

Promotion of Kenya’s Tourism Key to its Growth

 Kenya’s tourism industry has undergone challenges such as the uncertainty surrounding the political landscape in 2017. Yet, its resilient performance has been impactfully felt on the Kenyan economy, directly contributing Ksh. 294.6 billion (USD 2.9 billion), which is approximately 3.7% of the GDP in 2017. By the end of 2018,Read More