Tag: Invesp


Four Ways Social Media Continues to Affect the Way we Experience Travel

Like it or loathe it, social media has now become part of our lives. It’s a vital communication tool for both personal and community level relations. Developing trends have been adapted by many a corporate in a bid to reach their online targets as well as help penetrate new markets.Read More

Online Reviews Key Driver in Customer Purchase Decision

Customers reviews are viewed as unbiased and truthful, therefore forming the initial stop-by for buyers. Traders across different spheres of the global economy confess to a love-hate relationship with online reviews, but according to Invesp, a marketing retail and analytics firm, 90% of consumers read online reviews before placing anRead More