Social Media for Travel Industry

In the 21st Century social media has taken up a huge part of our lives. Social media these days is not just about telling your friends about your day. It is now a very important marketing tool for companies interested in reaching their clients on a personal level. experts encourage players in the travel industry to make the most of this tool. Here is a little advice about how to make social media work for you in the travel industry.

1. Be your community’s concierge.

Inspire, engage, add value and help your audience plan their trip. You need to use your social media to show your audience the first class service that you will deliver.

2. Create a social tourism information booth.

Provide useful information and updates to your audience that would help them make a decision about their next trip (local events, news etc). If your social media is informative, travelers will automatically always check it to find out what’s happening whenever they want to travel.

3. Encourage travelers to tell their travel stories.

By encouraging the community to share their stories, you are giving them an outlet. Their stories will not just be fun, but also helpful to others planning their trips.

4. Show people what they’re missing.

Use candid shots and action photos to show your audience what they could be enjoying. The power of FOMO (Fear of Missing Out) is your best bet in encouraging travelers.

5. Encourage your clients to ‘check in’ to your business.

Apps like Foursquare and Facebook allow people to check in when they arrive at a place. Try to inject some fun into checking in with promotions and competitions, this way they’ll be excited to do it.

6. Listen to and engage with your travel community.

Their experiences and their complaints, use your social media to address complaints in real time. Being actively responsive to all issues from your clients online builds and image of a caring enterprise, people love companies that care!

Author : Tourite

Tourite Safaris is one of the leading Destination Management Companies in Kenya. We offer a one-stop solution to travelers and corporate organizations. Our tour packages bring a unique aspect of culture, natural wild, unimaginable beach experiences taking you to the most hidden treasures of East Africa.

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