Mobile payments in Kenya and travel industry
The advent of Mobile Money Transfer marked the transformation of economic interaction. The success of mobile money transfer systems reshaped Kenya’s banking sector and led to the financial inclusion of 20M people. One of the leading African travel companies, a hotel booking website Jovago.com, gives an insight into how mobile payments ease people’s lives in the travel industry.
According to Central Bank of Kenya, the key statistics for 2014 on mobile money transfer show that over 60% of the adult population are using mobile money transfer. This translates to around 26 million Kenyans who actively use this mode of payment.
It is worth noting that this concept has gained ground in the travel industry. In the past, cash payments was dominantly the preferred choice this has been overtaken. Local tourists in Kenya can pay for their hotel bookings through Mpesa. It is an easy process with no major complications adding to the simplicity of mobile money transfer. Many companies, like Jovago for instance, gives you the option to use your M-Pesa when making bookings. The way it works is simple. Once you have made your hotel selection on the website, you need to select Mpesa as your payment option, available to Kenyan residents, and make your payment. A customer has a period of 24 hours to complete it.
This mobile pay is convenient as it saves time, you do not need to walk to offices or banks to make any payment. You also don’t need to own a credit card. One does not need to carry lots of cash to make payments and this reduces personal risks.
The mobile pay service is also available on MTN Money in Uganda and Tigo in Tanzania, and countries where these mobile service providers have a reach. Mobile money transfer introduces a great opportunity to improve the customer experience through anywhere, anytime banking.
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