Kenya Tourism Performance Dropped Last Year
Last year the tourism industry saw a two per cent decline in visitor numbers and earnings, a situation attributed to insecurity, pre-election nausea and Economic crises in Europe. Tourist Numbers dropped from 1.26 million in 2011 to 1.23 million last year a 2.3per cent drop. In earnings, it dropped from Sh.97 billion year 2011 to Sh.96.02 last year.
Kenya’s traditional tourist source markets led by United stood at 123,905 which was a 3.6 per cent increase compared to drops from Germany at 65,199 a 5.1 per cent decline, United Kingdom at 185,976 an 8.5 per cent drop while Italy posted a decline at 14.6 percent to 82,330. Mureithi Ndegwa, the managing director of the Kenya Tourist Board attributed the significant decline from the Italian market to cancellation of direct flights to Rome by Kenya Airways as well as reduction of frequent charters to the Coast.
Uganda was the largest and fastest growing African source market with a 30 per cent increase to 55,449. South Africa was second at 40,707 which is a 6 per cent growth while Tanzania was third. Emerging source markets such as Asia posted remarkable growth with Middle East, India and China posting 92 per cent at 40, 485, 3.9 per cent at 61,275 and 10per cent at 41,303 respectively. Tourism Minister Dan Mwanzo said the growth had been boosted by established routes from key airlines namely Etihad, Emirates, Kenya airways.
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