Jumia Named on MIT’s Top 50 Smartest Companies 2016

MIT Technology Review ranks 50 top companies globally based on their ability to combine innovative technology with an effective business model.

Nairobi, Kenya – 19th July, 2016 – Africa Internet Group, which recently re-branded to JUMIA GROUP has been recognized in the MIT prestigious list of the 50 smartest companies- 2016. Ranking 47 on the list, JUMIA stood out as the only company with main focus on the developing African online economy. The list published by the Massachusetts Institute of Technology mentioned, among other credits the company’s flagship project ‘Jumia’ – Africa’s biggest online shopping mall and it’s online booking portal ‘Jumia Travel’ as the continent’s leader in their respective sectors.

“Jumia Group is proud to be on this list, as it is great testimony to our relentless efforts in tapping into, and bringing to full the potential in Africa’s digital market” said Sacha Poignonnec, co-founder of Jumia Group . “ We are committed to filling the gaps in this massively growing economy through technology; we believe that for every challenge encountered therein lies an opportunity”.

Jumia, which achieved the impressive “Africa’s first Unicorn” title earlier in the year joins an exclusive list of iconic companies that made to the year’s list including Microsoft, Facebook, Chinese eCommerce giant, Alibaba, world’s leading automobile manufacturer, Toyota and SpaceX, an American aerospace company.

Paul Midy, the CEO for Jumia Travel said, “This list draws a lot of attention to what new age companies are doing to capitalize on the digital possibilities brought forth by the Internet. We chose to focus on Africa as the leading digital frontier. He further explained that apart from creating jobs and exploring growth opportunities in the online hotel sector, Jumia Travel, which features more than 25,000 hotels in Africa has actively made it possible for other investors and entrepreneurs to travel and experience the continent without any hindrance. “What seemed almost remote and impossible is now made possible by a single click”

MIT Smartest Companies was first published in 2010 under the title, Most Innovative Companies. This year’s list mainly spread between Biotech, Computing & Telecommunication, Transportation and Internet & Digital Media. In the opening essay, there is a clear call for players to invest “innovations that inject a healthy growth to the economy and more well-paying jobs”

Jumia Group operates in more than 26 countries in Africa, and employs about 5500 personnel worldwide. Among its nine ventures in Africa include leading online portal for hotels, Jumia Travel, real estate dealer Jumia House, online marketplace – Jumia Market, cars and automobile eMarket – Jumia Cars, the logistics arm which has since taken the new brand, Jumia Services and online restaurant portal, Jumia Food. The recent re-brand combines diverse strengths of the various ventures as the group seeks to position itself as an all-inclusive leading online shopping destination.


Jumia aims at creating a connected digital Africa to improve people’s lives on the continent thanks to the Internet. Therefore, Jumia’s mission is to connect African consumers and entrepreneurs to do better business together. Founded in 2012, with a presence across Africa, the group has MTN, Rocket Internet, Millicom, Orange, Axa and Goldman Sachs as investors. Jumia has been creating a sustainable ecosystem of digital services and infrastructures through online and mobile marketplaces and classifieds to expand your horizons

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