Importance of Social Media in Travel and Hospitality

Nairobi, 18th February 2016 – Journalists and travel bloggers gathered together at Jovago office to discuss potential and future of social media in travel and hospitality industry, and present company’s plans for 2016.

Under a hashtag #JovagoToSM (Jovago Talk on Social Media), the company encouraged people to join the discussion on Twitter.

Jovago.com, Africa’s leading online hotel booking company, puts a lot of effort to stay connected with customers on social media platforms. The company is present on Facebook, Twitter, Instagram, Google+, YouTube, LinkedIn, has its own blog and is about to launch their first video channel.

“We recognize social media as a major channel in communicating with our customers. Operating in a travel industry pushes companies to come up with innovative ways of interacting with people and presenting their products in a way which answers customers’ needs. Social media channels, thanks to its dynamics, give us a chance to listen to what our followers need and give it to them” – says Justyna Śnieżek, Head of Social Media at Jovago.

During the meeting, company also summarized its achievements and commented on development plans for 2016. As it has been recently announced, Africa Internet Group received a major investment from AXA Group – this will directly affect Jovago’s development.

“2015 has been a great year for Jovago. We have experienced a tremendous growth which peaked in December 2015, thanks a strong adoption from local and regional customers of online services for hotel bookings. We are very optimistic about 2016. We want to strenghten bonds with our customers thanks to increased interactions with our them on social media” – says Estelle Verdier-Watine, Managing Director of Jovago.com in East Africa.

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