Author: Josephine Wawira

 

Growth of African Tourism as Industry Remains Resilient

The festive season in Africa also marks the highest season in the tourism industry, as demand for getaway destinations in the continent surges. According to a Hospitality Report Africa – 2018/19, IATA’s most popular airline destinations in Africa in terms of traffic are South Africa, Egypt, Morocco, Algeria, Nigeria, Tunisia,Read More

How Black Friday is Giving Africa’s Economy a Lift

It is quite phenomenal how in recent years, both eCommerce players and retailers have used Black Friday to sweep thrifty shoppers off their feet. So much that the shopping event is no longer restricted to a single-day shopping spree but has rather taken over the entire month to become BlackRead More

The Opportunity Cost of Doing Business for SMEs in Africa

The African economy has gathered momentum over the years, with an estimated increase of 3.8% of the real output growth in 2017. As the largest economies gradually strengthen, the 2018/2019 performance should reach 4.1% according to the African Development Bank. This economic growth and sustainable development has largely been contributedRead More

Sports Tourism: Golf, More Than Just a Game

Globally, the sports tourism market is a fast-growing sector of the travel industry and equates to Ksh. 60.7 trillion a year. Closer home, the tourism, travel and hospitality sector directly contributed Ksh. 294.6 billion to the Kenyan economy in 2017, which is approximately 3.7% of the GDP; according to theRead More

Using Travel to Unplug and Connect with Nature for a Stable Mental Life

Our generation; tech savvy, mobile first, a middle corporate class etcetera. The titles go on and on and so are the high pressures of the life that comes with the labels. Unfortunately, such a vast percentage among us has become inherently predisposed to depression and all the burnouts that areRead More